Unlock the Power of Automated Email
At Kelly & Co Digital, we help brands transform their customer journeys through intelligent Klaviyo automation - building the foundations for growth, retention, and loyalty that lasts.
Whether you’re just getting started or looking to elevate your current setup, we’ll help you connect with your customers more effectively and drive real results.
What we do:
From vision to execution, we help brands unlock the full potential of their customer lifecycle.
At Kelly & Co Digital, we specialise in building automated, data-driven Klaviyo flows that drive engagement, retention, and long-term loyalty. Our focus is on setting your CRM up for sustainable success - not just the next send.
Through in-depth customer analysis, segmentation, and behavioural insights, we develop personalised lifecycle strategies that connect with audiences at every stage - ensuring each message is timely, relevant, and purposeful.
We don’t just build - we empower.
Offering mentorship, hands-on training, and strategic guidance, we help internal teams understand performance data, interpret insights, and continuously optimise for long-term growth.
Our Expertise
Klaviyo Flow Setups
Welcome journeys, abandoned cart, post-purchase, win-back and more - fully customised, automated, and built to convert for the long run.
Campaign & Segment Management
Engage the right people at the right time. We help you plan, build, and manage high-performing campaigns, powered by meaningful segmentation.
Sign-Up Forms That Work
Grow your list faster with forms that look great, trigger the right flows, and speak directly to your audience.
Feel free to reach out at emily@kellyandcodigital.com to discuss your needs. I’m available for hourly work or scoped projects, and happy to provide a tailored quote based on your needs.
How can we support your CRM & Klaviyo needs?
About Me
I’m driven by structure, clarity, and doing things right.
I help brands turn complex, disorganised CRM systems into clean, automated ecosystems that run seamlessly 24/7 - bringing order, insight, and long-term scalability to every stage of the customer journey.
With hands-on experience setting up and optimising flows and segmentation for businesses across Australia and beyond, I’ve built hundreds of Klaviyo flows - starting in Australia and rolling out to 12 regions worldwide, complete with EU translations and regional consent compliance for both email and SMS.
These include:
- Personalised welcome flows by entry point.
- Nurture flows built from specific customer data points and behavioural triggers.
- App onboarding and re-engagement sequences.
- Post-purchase and category-specific product journeys.
- Browse, checkout, and cart abandonment flows.
- Birthday, review request, and referral automations.
- Retention and win-back journeys to re-ignite inactive customers.
Every flow is designed to reduce churn, boost retention, and build stronger customer relationships - turning automation into a lasting competitive advantage.
Based in Australia, I work with clients remotely and am available for projects, retainers, or audits to clean up your Klaviyo chaos and set your CRM up for long-term success.
Why people love collaborating with Kelly & Co Digital
Emily has been instrumental in driving remarkable digital growth. The eCommerce business has achieved significant increases in online sales and customer acquisition. Her strategic focus on innovation, deep understanding of digital best practices, and customer-centric approach have been key to these achievements.
Emily has also excelled establishing strong cross-functional relationships. Her dedication and commitment to the business are exceptional, and I would gladly work with Emily again and highly recommend her.
Roy Ripepi
Group Head of DigitalI’ve seen Emily take a brand’s online presence from zero to hero in only a matter of months, across borders, in an exciting yet sustained way. If you’re looking for someone to grow your digital revenue streams and then take them stratospheric, Emily is the person you need on your team
Kate O'Curry
Digital SpecialistEmily has a great talent for being amongst the detail and driving effective and considered choices across all e-commerce operations, whilst highlighting the strengths of those around her. Any team would be incredibly fortunate to work with her, not only for her strong analytical focus, enthusiastic approach to new ideas and challenges, and deep understanding of the online retail landscape, but the way she encourages your development in areas of interest and celebrates wins both big and small.
Amy Robson
eCommerce & Marketplace Specialist