Unlock the Power of Email
At Kelly & Co Digital, we specialise in building smart, scalable email strategies through Klaviyo and CRM best practice. Whether you’re just getting started or looking to elevate your current setup, we’ll help you connect with your customers more effectively and drive real results.
What we do:
Klaviyo Flow Setups
Welcome journeys, abandoned cart, post-purchase, win-back and more — fully customised and automated to convert.
Campaign & Segment Management
Engage the right people at the right time. We help you plan, build and manage high-performing campaigns, powered by meaningful segmentation.
Sign-Up Forms That Work
Grow your list faster with forms that look great, trigger the right flows, and speak to your audience.
Feel free to reach out at emily@kellyandcodigital.com to discuss your needs. I’m available for hourly work or scoped projects, and happy to provide a tailored quote.
How can we support your CRM & Klaviyo needs?
About Me
I thrive on structure, clarity, and getting things done right. I’ve set up and optimised flows, segmentation, forms, and campaigns for businesses across Australia - bringing messy accounts into clean, automated systems that work 24/7.
In just a few months, I've set up 150 Klaviyo flows, starting with Australia and rolling out to 11 other regions worldwide, complete with EU translations and regional consent compliance for both email and SMS. These included:
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Personalised welcome flows by entry point.
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App onboarding and re-engagement flows.
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Post-purchase sequences tailored by product category.
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Browse, checkout, and cart abandon flows.
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Birthday emails personalised by age.
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Rate and review requests with incentives.
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Refer-a-friend advocate automations.
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Retention and win-back journeys by category.
All designed to decrease churn, boost retention, and bring inactive users back to life.
Based in Australia, working with clients remotely and available for projects, retainers, or audits to clean up your Klaviyo chaos.
Why people love collaborating with Kelly & Co Digital
Emily has been instrumental in driving remarkable digital growth. The eCommerce business has achieved significant increases in online sales and customer acquisition. Her strategic focus on innovation, deep understanding of digital best practices, and customer-centric approach have been key to these achievements.
Emily has also excelled establishing strong cross-functional relationships. Her dedication and commitment to the business are exceptional, and I would gladly work with Emily again and highly recommend her.
Roy Ripepi
Group Head of DigitalI’ve seen Emily take a brand’s online presence from zero to hero in only a matter of months, across borders, in an exciting yet sustained way. If you’re looking for someone to grow your digital revenue streams and then take them stratospheric, Emily is the person you need on your team
Kate O'Curry
Digital SpecialistEmily has a great talent for being amongst the detail and driving effective and considered choices across all e-commerce operations, whilst highlighting the strengths of those around her. Any team would be incredibly fortunate to work with her, not only for her strong analytical focus, enthusiastic approach to new ideas and challenges, and deep understanding of the online retail landscape, but the way she encourages your development in areas of interest and celebrates wins both big and small.
Amy Robson
eCommerce & Marketplace Specialist