I'm a Klaviyo specialist with 12+ years’ experience in CRM, eCommerce, and digital strategy, helping small businesses set up and scale their email marketing. Whether you're just getting started with Klaviyo or looking to optimise flows, segmentation, and campaigns - I offer hands-on support and strategic guidance to grow your sales and strengthen customer relationships. 

I’m proficient in Shopify and work comfortably across multiple platforms, including Magento, BigCommerce, Hybris, and Comestri. I bring a data-driven approach, combining automation, strategy, and clear reporting to improve performance at every stage of the customer journey. 

I’m driven by structure, clarity, and doing things right.

I help brands turn complex, disorganised CRM systems into clean, automated ecosystems that run seamlessly 24/7 - bringing order, insight, and long-term scalability to every stage of the customer journey.

With hands-on experience setting up and optimising flows and segmentation for businesses across Australia and beyond, I’ve built hundreds of Klaviyo flows - starting in Australia and rolling out to 12 regions worldwide, complete with EU translations and regional consent compliance for both email and SMS.

These include:

• Personalised welcome flows by entry point.
• Nurture flows built from specific customer data points and behavioural triggers.
• App onboarding and re-engagement sequences.
• Post-purchase and category-specific product journeys.
• Browse, checkout, and cart abandonment flows.
• Birthday, review request, and referral automations.
• Retention and win-back journeys to re-ignite inactive customers.

Every flow is designed to reduce churn, boost retention, and build stronger customer relationships - turning automation into a lasting competitive advantage.

Based in Australia, I work with clients remotely and am available for projects, retainers, or audits to clean up your Klaviyo chaos and set your CRM up for long-term success.

Examples of Services We Offer (but not limited to):

• Klaviyo setup and onboarding.
• Automated flows (Welcome, Abandoned Cart, Post-Purchase, etc.).
• Segmentation strategy & list hygiene.
• Email campaign creation, testing & reporting.
• Signup forms & list growth consulting.
• Ongoing strategy & performance optimisation.
  

Feel free to reach out at emily@kellyandcodigital.com to discuss your needs. I’m available for hourly work or scoped projects, and happy to provide a tailored quote based on your needs.

Tools & Platforms

Klaviyo, Shopify, HubSpot, Magento, BigCommerce, Hybris, Emarsys, Yotpo,

Google Analytics 4, Meta Ads, Google Ads, Supermetrics, Funnel, Power BI, SQL, JIRA, Excel, Google Sheets.